HOME Seville, Spain // 8-10 October 2018
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Plenary Sessions

A Better Way to Change: Employee-Driven Transformation

Date: Wednesday 10 October

Time: 09:40-10:06

This session will see Jon Hazel, Senior Adviser, M&C Saatchi Transform, summarise how behavioural change communications developed over the last 30 years help change and transform behaviours in large organisations from corporations to public sector and aid agencies. 

With a focus on changing behaviours and attitudes, Jon will show how recent approaches consolidate those learnings to guide organisations through large scale change using innovative, employee-centric approaches based on behavioural science. He will demonstrate the role of rigour and creativity to understand the behavioural challenges of people and organisations and how exciting new approaches can provide bespoke and creative transformation strategies to embed lasting change.

A presentation deck is not available for this session. 


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