HOME Seville, Spain // 8-10 October 2018
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Plenary Sessions

Who We Trust and How We Choose

Date: Tuesday 09 October

Time: 09:55-10:30

View Rory's presentation deck here >>

With characteristic wit and erudition, Rory will share his views on the changing media landscape, exploring the public’s perception of news providers and advertisers in 2018 versus other communication channels including social media, peer-to-peer sites, bloggers, vloggers and more - and suggests that these new channels, by elevating experiences over ownership, bode well for the future of the travel industry. 

He will also ask some more fundamental questions: recent discoveries from the field of psychology challenge some basic economic assumptions about how people think, decide and act – and, as Rory will explain, these carry important implications for the way we promote journeys and destinations.

Session sponsored by Pierre & Vacances   


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