HOME Seville, Spain // 8-10 October 2018
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Plenary Sessions

The Psychology of Shopping

Date: Tuesday 09 October

Time: 10:30-11:00

Markets are no longer defined by national borders. Technology and  communications have created a world of new opportunities, but also  challenges. What drives us to buy or not to buy? What can travel learn from other sector retailers? How should we think about our market of the future  – and what can we do to stay ahead?

IBM Thought Leader, Sofia Natal, will explore what today’s consumers look  like and how retailers can adapt and innovate to engage with them  effectively in a competitive market.


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