HOME Seville, Spain // 8-10 October 2018
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Plenary Sessions

The Future of the Expert

Date: Tuesday 09 October

Time: 14:45-15:15

Lucy Huxley will discuss the rise of the amateur and the future role of the expert with a panel of sector leaders. From providing customers with the products, experiences, services and reassurance they demand to effectively communicating with them in a multi-channel world where the very nature of truth and trust is in question, the session will seek to establish what the cornerstones of the future relationship between the industry and the traveller might be.

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