HOME Ponta Delgada, The Azores // 9-11 October 2017
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Ben Bouldin

Managing Director and Associate Vice President, RCL Cruises

In his first three years with the business as Director of Sales, Ben re-engineered the sales team and launched Royal Caribbean's industry-leading agent recognition programme, 'Club Royal' - both key steps in building and rewarding the business’ strong trade relationships and helping convert more holiday makers to cruising.

One of the industry’s most dynamic leaders, Ben’s insight, innovation and leadership has been integral to the growth of the UK market.

Ben has exceptional experience of working with high profile international brands, having previously held a number of senior roles at PepsiCo International both domestically and abroad during his 17 years there. It’s this big brand experience that has enabled him to successfully build on Royal Caribbean’s existing industry-leading track record within the cruise sector.

The appetite for innovation within the company continues to motivate Ben as he consistently leads his team to new heights and in 2018 they’ll be launching Symphony of the Seas in Barcelona as well as welcoming a newly Revitalized Independence of the Seas back to the UK. This competitive nature may also explain Ben’s sporting passion outside of work; he is an avid Arsenal supporter and also enjoys the odd round of golf.

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