HOME Seville, Spain // 8-10 October 2018
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Rory Sutherland

Executive Creative Director, Ogilvy One

Rory Sutherland is the Vice-Chairman and Executive Creative Director of Advertising at media company Ogilvy Group. After a spell teaching at a grammar school, Rory applied to a number of advertising and marketing agencies and was offered a planning role by Ogilvy & Mather before moving to the Creative Department as a Junior Copywriter. Rory went on to help found OgilvyOne, the group’s dedicated digital and direct agency, and he remains an advocate of so-called ‘360 Degree Branding’ ensuring brands have a coherent, joined-up presence in all relevant media areas. Rory was appointed Head of Copy, and shortly afterwards Creative Director of Ogilvy. He has also served as the president of the Institute of Practioners in Advertising (IPA) - the first ‘creative’ to do so.

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