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Derek Jones

CEO, Der Touristik UK

Derek Jones is CEO for DER Touristik UK Ltd. the brand behind Kuoni UK which is part of the new-look DER Touristik, one of Europe’s leading travel groups. In September 2015, Derek also became an executive board member of DER Touristik.

Derek is responsible for the renowned Kuoni tour operating brand which sells holidays to more than 80 destinations around the world and Kuoni’s retail division which has evolved rapidly under Derek’s leadership to almost 50 premium High Street stores throughout the UK and within John Lewis stores. The DER Touristik UK Group also comprises specialist businesses Carrier, CV Villas, Kirker and Voyage Jules Verne.

Derek originally joined Kuoni UK in February 2009 as Distribution Director where his emphasis was to focus on the sales function and broaden it beyond traditional channels.  His multi-channel sales approach has proved to be a huge success with sales figures escalating dramatically and customers appreciating the human ‘face to face’ contact that the Kuoni shops and travel agent partners provide.

Under Derek’s leadership Kuoni has created branded partnerships with selected independent travel agents, implemented a focussed customer service strategy, transformed its digital presence, expanded its range of exclusive worldwide resorts and launched high profile television marketing campaigns.

Derek is a well-known and highly regarded member of the travel industry appearing regularly on industry panels, is a columnist for TTG and was recently re-elected on the ABTA board of directors.

He has over 25 years’ experience within the travel industry, including over ten years operating at main board level with TUI UK.

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